At Neufeld Farms in B.C., strawberries are grown for flavour first. Each berry turns a deep, sun-warmed red before it’s picked, giving a juicy bite that’s both sweet and a little tangy. Their firm yet tender texture makes them ideal for everything from shortcakes and smoothies to jam or just eating out of the basket. These are true field-grown strawberries – fresh, fragrant, and full of real taste.